Eurotunnel unveils above- and below-the-line shortlist

LONDON - After a lengthy delay, Eurotunnel has finally shortlisted four combinations of above- and below-the-line agencies for its advertising account.

Euro RSCG and Euro KLP, Publicis and Publicis Dialogue, and Partners BDDH and Partners Andrews Aldridge will pitch alongside TBWA\GGT, which will pitch with its sister French TBWA outfit Jump France.

Eurotunnel began looking at its pan-European above- and below-the-line advertising arrangements last summer and was originally thought to have been planning a pitch in the autumn.

The company, which operates the Channel Tunnel, has focused mainly on direct marketing and has most recently been using Euro RSCG Direct as its lead agency.

It has also used some other marketing agencies for project-based work, including marketing services company Liquorice.

With its review, however, it is looking for a full mix of services, including above-the-line advertising, media planning and buying, direct marketing and events.

Earlier this year, Eurotunnel hired Brunswick to launch a public affairs offensive across the UK in a bid to address perceptions of the firm among government officials and opinion formers.

Brunswick won the business after a pitch against Weber Shandwick, Citigate Public Affairs, Grayling Group, Burson-Marsteller and The Waterfront Partnership, which Eurotunnel retains for monitoring work in the UK and Brussels.

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