Wheel won a 10-way pitch to redevelop the information architecture, copywriting and design of the site as the rail operator gears up for a major marketing push in July, which will include an online ad campaign.
Eurostar has worked with glue London and Proximity London on previous campaigns, including a microsite by glue to push the service's 10th anniversary in December. However, James Sanderson, commercial director at glue, said his agency decided not to pitch for the new work.
Proximity London developed a recent 'destinations' email promotion for the brand.
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