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AMV pitched against French incumbent Leg and CHI & Partners.

A Eurostar spokesman said: "Subject to final negotiations, AMV BBDO is to be appointed to the Eurostar pan-European business."

M&C Saatchi and Euro RSCG, which partnered with Paris-based Fred & Farid, were knocked out at an earlier stage of the pitch process.

The UK incumbent Fallon and Brussels incumbent TBWA\Brussels did not make the shortlist.