Endemol-backed MoMedia has hired Grahame to explore the launch of IPTV and video-on-demand channels across the region.
MoMedia handles digital rights for more than 50 production companies and distributes content in 35 countries
Grahame previously worked as distribution and development manager at Eurosport, developing mobile and IPTV services.
Before joining Eurosport, Grahame was commercial manager at Flextech Television, since rebranded as Virgin Media TV. His media experience also includes a stint as business development manager at Playboy TV.