The site (www.eurosportmedia.com) is part of a six-figure integrated marketing push to promote advertising opportunities across Eurosport's TV channels and its eurosport.com web site, which attracts about 2.2 million unique users a month, according to the company.
Developed by digital agency boxnewmedia, the site will host case studies from advertisers including Gillette, LG Electronics and Vodafone.
Flash animations will detail the brand's audience reach during sporting events such as the Olympic Games and its ability to target youth audiences.
A CD-Rom will be distributed at trade events to direct traffic to the web site.
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