The direct competition will honour creative and innovative forms of direct marketing and will be judged by a dedicated jury.
The integrated prize will be awarded by a jury comprising of ten members from the TV/cinema, print, outdoor and radio juries.
Terry Savage, Eurobest executive chairman, said: "As Europe's leading creative awards, it's important that Eurobest continues to reflect and be relevant to the industry. Adding direct and integrated to the competition will further establish Eurobest Awards at the forefront of European creative excellence."
Full details of the 2006 competition, including a list of this year's judges, will be available on the Eurobest website from mid-August. Judging takes place in early December, with the winners announced on December 7.
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