The agency switches from Euro RSCG Wnek Gosper Partners following the completion of its merger with Partners BDDH, which was part of a major restructure instigated by Havas.
Wnek was co-chairman and chief creative officer at the agency until November last year when he suddenly quit to start his own shop with former McCann-Erickson chief executive Ben Langdon.
However, when he left he was banned from using his name above the door for his new shop, despite unspecified plans already in motion for Euro RSCG to change its name and drop the Wnek Gosper.
It was revealed last week that the name of Wnek's new agency would be drawn from the first names of the founders, also including Orlando Hooper-Greenhill, previously planning director at TBWA\London, giving the advertising world Ben Mark Orlando.
Speaking about the change to Euro RSCG London, chief executive Nigel Long said: "The creative of this new name puts the onus on the brand and not the individuals. It gives us a fresh start."
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