Etsy to open one-day 'pup-up' shop

Online retailer Etsy is set to open a 'pup-up' shop for dog lovers within West Elm's Tottenham Court Road store for one day only on 18 July.

Doggie designs by Pup Up Handmade will be available at the 'pup-up' shop (image: blog.etsy.com)
Doggie designs by Pup Up Handmade will be available at the 'pup-up' shop (image: blog.etsy.com)

The space will feature the pooch-themed creations of four Etsy sellers who hail from all over the UK, while a Puppy Photo Booth will be installed for people to capture images of their pooches in their new purchases.

The images will be available for sharing on social media via the hashtag #EtsyPupUpatWestElm.

Customers will be able to peruse Pup Tart Handmade’s dog bow ties, bandanas and tipis as well as dog collars, leads, pillows and more by the creatives behind both Hiro and Wolf, and Edwyn UK.

They will also be able to purchase cards, tote bags and even temporary tattoos at Hello Harriet, which are complete with intricate illustrations of dogs including pugs and daschunds.

Throughout the day West Elm’s Market coffee bar will serve beverages and snacks for customers and their dogs.

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