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Designers applied via the brand’s Instagram profile to showcase their products at the store. Products on offer at the Covent Garden pop-up included art, interiors, fashion, body and bath products, while a selected number of suppliers created personalised items in-store.
Guests could also take part in snood-making workshops held by Wool & The Gang on Saturday and Sunday. The brand hired technology company Vend to bring its online offering offline, with all in-store sales software run on iPads.
The activation was inspired by Etsy’s 2013 Holiday Shop in New York, which saw more than 20,000 visitors attend.
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