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Etsy's first global campaign champions its users and all their idiosyncrasies.

The work showcases the breadth of products available on the peer-to-peer ecommerce site.

The first spot playfully cuts to scenes of people around the world picking out their favourite mug, while the second, "Bedside tables", celebrates the many different tastes and styles of furniture people choose for their homes.

The activity will roll out across the UK, the US, Canada, Australia, France and Germany.