The cosmetics firm is running an advertorial on Confetti's Health & Beauty channel, where users can download an invitation to a free beauty consultation at an Estee Lauder counter, locate their nearest one, and enter a competition to win its Beautiful range of cosmetics.
The advertorial, running until the end of this month, also contains a link to the Be a Beautiful Bride section of Estee Lauder's site (www.esteelauder.co.uk).
Confetti is driving traffic to the advertorial via links on its site and its email newsletter, sent to 100,000 registered users.
Confetti has also extended its parties channel to cover christenings and baby naming ceremonies. The parties section now contains information on baby names, a rundown of the types of religious and secular ceremonies available, and gift ideas.
Users of the web site can purchase baby gifts online, while Confetti's store on Tottenham Court Road, London, also carries a new baby range.
"People continue to use the web site after they are married, so moving into christenings was a natural progression for us," commented David Lethbridge, co-founder and managing director of Confetti.
_1.jpg)
.jpg)
