LONDON - Comparison site uSwitch.com has appointed Essence to handle its online advertising account, following a three-way pitch.
Essence will work on web marketing with the client’s existing media agency Starcom, to increase brand awareness of uSwitch.com’s online and telephone-based comparison service.
Although uSwitch.com is best known as a price comparison site allowing consumers to pick a cheaper utility company, it also offers tariff details on heating cover, home telephone, broadband, digital television, mobile phones, personal finance products and car insurance.
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