Feedback from the associations' recent G50 event indicated there was "a greater need for international representation and a voice for ESSA on this wider platform," said ESSA director Chris Skeith.
The move will see ESSA given the opportunity to address the IFES members at EuroShop, Dusseldorf’s global retail trade fair taking place from 26 February to 2 March, where it will promote its ‘Use an ESSA Member ±±¾©Èü³µpk10’.
"Most ESSA members are operating on an international basis, joining IFES and the opportunity to present at EuroShop enables us to take the ESSA message out to a much wider audience," added Skeith.
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