Taking place in Covent Garden on 1 December, the evening will feature Esquire's style director Teo van den Broeke, leading a talk about the latest trends in menswear with brand ambassadors from Hackett, Nigel Cabourn and The Watch Gallery.
Elsewhere, there'll be one-to-one hair styling consultations with hair stylist Kevin Luchmun, grooming with Murdock of London and a whiskey installation that aims to change visitors' perception of spirits.
Esquire is also promoting a competition with Blippar, where those taking part can scavenge around Covent Garden in search of lost reindeers which will appear through the app's augmented reality. Those lucky enough to catch all eight will win prizes worth up to £200.
Last month . The brand has also collaborated with malt Scotch whisky brand The Macallan on a .
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .