Lastminute will incorporate Espotting's listing on exit pages of four of its channels: hotels, flights, holidays and flight+hotel. The pop-under page will be served to people leaving the hotels channel without purchasing anything, featuring Espotting's top-five keyword listings to the corresponding channel.
Espotting said that it had worked with Lastminute.com to make sure that the keywords delivered are relevant, with the product being edited by people, rather than being automated. The deal covers the UK, Spain, France, Germany, Spain and Italy.
Vijay Solanki, UK marketing director for Lastminute.com, said: "Our relationship with Espotting enables us to provide customers with an easy way of checking that the deals they are getting from us are the best in the market. We think it's an innovative use of the service Espotting provides."
Espotting lets advertisers bid for keywords to get prominence in search listings, with advertisers then paying for any hits their sites receive from the search. It has 20,000 advertisers, including British Airways, Ebay and Norwich Union Direct.
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