ESPN 'The Machine' by Wieden & Kennedy New York
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Advertiser
ESPN -
Agency
Wieden & Kennedy New York -
Sector
Media / Entertainment Brands, Sport brands and Television brands -
Exposure
United States
The campaign features a 30-second spot, which shows the baseball player Albert "The Machine" Pujols, of the St Louis Cardinals, using a photocopier.
Pujols is seen arguing with the sports journalists Steve Levy and John Anderson that he is not a machine.
The spot was directed by the comedy director David Shane, who has worked on 300 projects for the ESPN brand over nine years.
