Up to 50 clubs across England will be able to get 18 numbered senior shirts, 15 numbered junior shirts and 12 mini shirts embroidered with the clubs' crests and the ESPN logo, for a third of the usual price.
Through a partnership with Nike's rugby team-wear partner Rugby Reach, rugby clubs interested in the offer can choose their kits, colours and styles at from today.
Mike McKibbin, group marketing director, ESPN EMEA, said: "ESPN is delighted to be deepening its association with the core of English club rugby, as we prepare to broadcast the Rugby Premiership next season. We are committed to the game of rugby and its fans. Our ‘Kit-a-Club' rugby effort is a reflection of that."
Last December, for exclusive live rights to 43 matches per season from the Rugby Premiership, including exclusive live coverage of the Rugby Premiership Final and one of the two semi-final matches.
Rob Clilverd, managing director of Rugby Reach, said: "This is a fantastic opportunity for clubs to kit out their teams in the latest Nike kit. ESPN is showing its commitment to the game by helping clubs out with one of their biggest challenges, kitting out players."
The Rugby Reach offer will be publicised through ESPN's websites, including , RugbyReach and communications to rugby clubs nationwide. Clubs that want to take advantage of the offer must have 120 players turning out every week across their various junior and adult teams.
United Kingdom
ESPN offers rugby clubs chance of discounted Nike kit
LONDON - Pay-TV sports broadcaster ESPN has launched a new initiative offering rugby clubs the chance to kit their sides out in Nike rugby kit at a substantial discount, to celebrate its first season of live Guinness Premiership rugby.