ESC Events has been chosen to design and produce the launch of a line of branded accessories aimed at raising money for BBC Children In Need.
The charity's trademark polka-dot print is being used to brand a range of iPod and computer accessories that will be sold via Wrappz.com to raise money for the appeal.
The event will take place at Hamleys toy store on 1 October and will be strictly invite only.
Some of the UK's best-known celebrities are expected to attend.
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