BeNow's offices will remain in Wakefield, Massachusetts. However, the firm's chief executive Brad Neuenhaus will join Atlanta-based Equifax as senior vice-president and will report to Owen Flynn, group executive of marketing services.
BeNow combines database management, analytics and support to improve clients' customer marketing campaigns. Its clients include General Motors, Four Seasons Hotels and Tower Records.
Tom Chapman, chairman and chief executive of Equifax, said: "This acquisition provides Equifax with yet another important component to our industry-leading marketing services capabilities, a cornerstone of our company's three-part growth strategy -- information, analytics and enabling technologies."
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