Key features of LifeSite include pricing on a per seat licence; web-based access to hosted marketing data sources and tools providing insight into customer, prospect and campaign data; the ability to measure campaign performance against key targets; and the facility to produce list counts in real-time at any stage of a campaign.
LifeSite's tools can be used with or without Equifax's ConnectSelect data, which contains almost 300 variables on up to 38m consumer prospects including residency indicators, demographics, life- stage alerts and motivations.
Chris Sherlock, head of marketing at Equifax, said: "Crucially, at a very low entry cost, LifeSite brings together Equifax's marketing expertise and our vast databases of information to deliver a unique and innovative tool for the marketing industry, helping users maximise the effectiveness of their campaigns."