The agency will target audiences across the construction, education and not-for-profit sectors, with the aim of driving traffic to to increase customer acquisition for Sage’s software and support services.
The agency has handled search marketing for Sage, providing search engine marketing and pay-per-click for the client, since it won the business late last year.
Richard Davies, client services director at Equi=Media, said the appointment to the media planning and buying business would allow the agency to better integrate offline strategies with the existing online presence, particularly as e-commerce is becoming more important for business sales.
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