The new advertising campaign, called ‘Great Saves', aims to reward fans with football-related prizes, in return for news of their own energy saving initiatives on the dedicated .
The marketing push will include TV and online activity, as well as a partnership with the Mirror newspaper.
Energy saving initiatives from consumers will then be judged by David James, Fraser Winterbottom of the Energy Trust and Graham Bartlett, managing director of E.ON UK.
The top prize is a chance to walk out with the teams at The FA Cup Final at Wembley in May.
James was first used by E.ON two season's ago when he was used to promote the brands football sponsorship through its carbonfootyprint campaign.
E.ON's sponsorship of the FA Cup is set to end following the final this coming May. The company is said to be looking at further sponsorship opportunities elsewhere.
The ‘Great Saves' campaign forms part of E.ON's wider ‘Talking Energy' strategy.
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