The traditional blue packaging of the women's range was changed to a white, silver and pink design last March, but the firm felt a new identity was needed to bring the whole product range in line.
Elke Pietzsch, consultant director at Enterprise IG's Hamburg office, said: "A widened and renewed brand message was defined based on a visual analysis of the British deodorant market, current trends towards the new man and Right Guard's brand values.
"Right Guard now positions itself with impact as an energy-promising deodorant range for true and multi-faceted men."
Henkel acquired Right Guard from Procter & Gamble for $275m in May 2006. The firm is hoping the latest revamp will steal market share from Unilever, which owns the Lynx, Sure, Dove and Impulse brands.