England World Cup qualifier makes live debut online

LONDON - The upcoming World Cup qualifier between England and the Ukraine will be shown exclusively online across most national newspaper websites and in cinemas for the first time.

Pay-per-view: England World Cup qualifier is being aired exclusively live online
Pay-per-view: England World Cup qualifier is being aired exclusively live online

Setanta, which exited the UK earlier this year, previously held the live TV rights for the fixture, which takes place in Kiev on Saturday (10 October).

However, international football rights agency Kentaro has been unable to resell the rights to a UK broadcaster.

Instead, the game will now be shown live online at Ukrainevengland.com for £4.99, which will increase during the week to a maximum rate of £11.99 for purchases made on the day of the game.

Kentaro has appointed online sport specialist Perform to market and stream the match online on a pay-per-view basis.

The game will also be shown via the websites of the following newspapers: The Sun, The Times, News of the World, Daily Mail, The Daily Telegraph, Daily Express, Daily Star and The Independent.

Virgin Media and Orange will also air the game.

James Richardson will present the live coverage, alongside ex-England manager and Notts County director of Football Sven Goran Eriksson. Commentary will come from David Pleat and Tony Jones.

In addition, Kentaro has also struck a deal with Arts Alliance Media to screen the game in key cinemas across the country, including the Odeon Group.

 

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