The move follows recent attempts to market the UK to tourists abroad. England is currently marketed to the domestic audience solely at a regional level through the Regional Tourist Boards.
In March, BMP DDB won the 拢25m advertising task to woo international visitors back to the UK.
The agency scooped the business, part of a 拢40m rescue package designed to revive the ailing British tourism industry, after a final shoot-out against Abbott Mead Vickers BBDO.
Speaking to industry representatives at the biannual Tourism Forum held at the British Museum, Jowell said: "We all agree that the lack of strong coordination to market England's tourist assets puts this country at a competitive disadvantage. Finding a solution is one of our top priorities."
She added: "What we need is a new arrangement for marketing England with a strong national and regional dimension. It should also be based on the kind of strong partnership with private business that we have seen for our multimillion-pound Million Visitor 北京赛车pk10."
Jowell said that she was giving close consideration to advice provided to her by an industry group established following the Hartwell House 24-hour seminar in October 2001 to look at the issue of domestic marketing.
She confirmed that the new plans would be announced to parliament in the coming weeks, then discussed with the industry and public bodies involved in their implementation.
The Tourism Forum met today to consider the progress made and to discuss the way forward for the tourism modernisation programme that had its foundations in the Hartwell House seminar.
The culture secretary provided the Tourism Forum with a summary of the issues discussed and action points agreed at the recent ministerial Tourism Summit.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .