The campaign in question plans to go back to basics, focusing on this year's Golden Jubilee, but more than one eyebrow was raised at the four-letter slogan: UKOK.
Still, if the UK has problems winning back the tourist pound, our problems are nothing compared to the struggling Germans who are reported to be launching a campaign to attract American-Jewish tourists. Can't wait to see the strapline for that one.
When does a plain old financial results story become headline breaking news? When it is Amazon.com posting its first-ever profit. The online bookseller saw its share price rocket as it posted a net profit of £3.6m for the final quarter of 2001. Still, the dotcom boom is well and truly over -- Diego Piacentini, senior vice-president of Amazon international, said: "Clearly, we are pleased, but the business has only reached one milestone. Now we have to make profits for the full year."
From the good news to the bad -- executives at accounting giant Andersen must dread each morning's business headlines. The once rock-solid bastion of dependability is seeing its pin-striped image take a pounding as the Enron scandal unravels.
Andersen, until recently known as Arthur Andersen, is now being accused of knowingly helping the collapsed energy company to cover up the financial mess it was in before filing for bankruptcy protection in December.
It might not yet be to the scale of the British Airways/Virgin Atlantic dirty tricks war, but two budget airlines were waging war at East Midlands Airport this week.
BMI's budget offering bmibaby saw its "birthday party" launch upstaged by Go, which decided to unveil its new East Midlands services just nine days before its new rival starts flying. Both airlines say they hope to carry 500,000 passengers in their first year.
Rising and falling stars this week -- after a year of slow album sales and visitor numbers to Graceland falling off, Elvis Presley is set for a rebrand. Entertainment bosses figure there is a whole generation born after Presley's death just waiting to listen to his music and watch his films. Of course, they will also be able to play the computer game, buy the fashion label and pick up the free toy at McDonald's. Elvis-redux will make his first appearance on the soundtrack of a new Disney film: Lilo and Stitch.
Mariah Carey, however, saw her career hit a new low as rumours that EMI was going to end her contract finally proved true. However, the blow might be softened by the £19m payout she will receive for not making any more records.
And finally from the glittering highs of pop music back to the UK... Worried that Caerphilly cheese is losing ground to Camembert, the government is proposing a new body for marketing foods such as faggots and peas, and Staffordshire oatcakes. Taking its inspiration from the French appelation controlee system, the government wants to promote such specialities.
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