Endemol Sport will open early next year, headed by joint managing directors Lawrence Duffy, previously head of development at IMG Sports Media, and Gregg Oldfield, former vice-president of network ventures at IMG Media.
As joint managing directors, the duo will be responsible for building a worldwide, multimedia sports business. This will include exploiting Endemol's global infrastructure by producing and distributing a wide range of sports content including live events coverage as well as factual and sport entertainment programming and magazine shows.
The company plans to draw on its experience from its existing partnership with the Dutch premier football league to work with broadcasters, brands and sports bodies around the world.
Endemol Sport will also create new shows, which links into its other areas of expertise, including factual television series and entertainment.
Marco Bassetti, chief operating officer of the Endemol Group, said: 'This is an exciting new direction for Endemol. We've already had success in this area with the recent launch of our Dutch premier league football channel, Eredivisie Live. Endemol Sport will bring this genre into the heart of our global business and securing Lawrence and Gregg is a very strong first step.'
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