New features this year include a live voting experience via handheld electronic voting pads, a multimedia presentation including student video diaries addressing key issues about higher education, a hands-on session when students are encouraged to explore relevant websites on mini-laptops, and a detailed information brochure and a branded pen.
The tour is expected to reach more than 500 young people nationwide each day, five days a week for the next three years. Don't Stop: Aimhigher launched on 22 September for an initial seven week campaign targeting students at Further Education colleges. A 25-week campaign targeting Year Nine students launched on 17 November.