The agency will develop creative work for a series of press ads and inserts, as well as a direct mail test.
is set to achieve annual turnover of £100m this year.
The activity will break in the run-up to Christmas and will be followed next year by a campaign that will take in outdoor, radio, TV and sponsorship.
EHS Brann Leeds will run a campaign that will take in work to refine Empire Direct's existing customer database and thereby improve the loyalty of existing customers.
It will work alongside two sister Euro RSCG companies: All Response Media, which handles media planning and buying, and PR agency Euro RSCG Biss Lancaster.
Empire Direct work was formerly handled in-house.
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