Emap's successful evening began with WhatsOn.com winning the AOP award for Launch of 2005. The Q4Music.com/blog also took the AOP honour for Innovation 2005, with the judges citing the Q Glastonbury Blog, as a particular favourite element. Emap Automotive's Parkers Online sales team won the Online Advertising Sales Team 2005 prize.
Also receiving multiple awards was the BBC, taking the New Digital Platform award for its radio download trial, and Consumer Website of the Year for BBC.co.uk.
Guardian Newspapers was named Online Consumer Publisher of the Year for Guardian.co.uk, and also won the award for Consumer Editorial Team of 2005 for its sporting websites Guardian.co.uk/football and Guardian.co.uk/sport. Reed Business Information won two gongs, for Online Business Publisher of the Year and for Best Commercial Partnership, for a collaboration between ICISLOR.com and WRAP.org.uk/mpr.
The AOP Chairman's Award, presented by AOP chairman and Haymarket managing director Bill Murray, went to Channel 4.
Murray said: "Channel 4's energy, imagination and enthusiasm enable it to reach and inspire a whole new audience that wants to interact with content through a number of different formats. By embracing new technology, Channel 4 is able to spread these content opportunities across a multitude of channels, providing a great example of cross-media thinking. This has resulted in some truly innovative content, specifically created and adapted for the medium, delivered for more than 5m users per month."
The awards were presented at a ceremony held at the Hilton Park Lane, in London, attended by 650 guests. The list of winners can be viewed .
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
