Coca Cola, BT, Hugo Boss, Mazda and UIP will sponsor the music, mobile, grooming, gadgets and movies sections of the site respectively.
The new will feature a new navigational system, new ad formats, and 12 new channels for 18- to 34-year-old men, including fashion and grooming. It was created in house with art director Simon Marsh overseeing the redesign.
James Carter, publishing director of FHM UK, said: "The new site will retain the quality that is synonymous with the FHM brand, while increasing the depth of content and innovation.
"FHM.com has proved that a financially successful magazine web site is a viable proposition, and we are now looking to take further steps to ensure the ultimate lads web-surfing experience."
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