The deal is the first time Triumph has worked with the lads' title and sees the brand targeting Max Power's young male readership to make them think about buying underwear for their girlfriends for Valentine's Day.
The promotion will feature pictures of Page Three girl and Max Power reader's favourite Jo Lawden, who has been photographed exclusively for the promotion in a shoot involving sexy scenes in a valet-parking garage.
Lawden was also interviewed in a spoof of the regular Max Power Max Babe interview, in which she answers questions relevant to the hot and steamy theme of the shoot.
Marni Goodwin, manager of Emap Advertising's creative solutions men's and music team, said: "It was a pleasure to work with the client not only because it understood the potential strength of its brand's relationship with Max's readers, but also because it allowed us to flex our creative muscles to produce a quality promotion on behalf of Triumph for Max Power readers."
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