Media activity will run across More, Heat, Kiss TV, The Hits and Kiss FM in a deal brokered through Universal McCann.
"National Give 100% Day" will take place on April 24 and will see Garnier handing out excusive pamper kits in shopping centres around the country, which will also be promoted on Kiss and Big City Networks.
Activity will be supported by a promotional campaign and competition in More magazine to find a friend who has given 100%. Garnier will sponsor a separate inside front cover launching Garnier 100% colour. Readers must nominate their friends and explain why they deserve to be rewarded. Garnier will fly the winner and her friend to New York for a hair and fashion makeover.
Rebecca Lisica, youth creative solutions for Emap Advertising, said: "Emap's female youth portfolio is the perfect solution for a highly targeted beauty-conscious product campaign such as Garnier 100% colour."
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