Emap benefits from strong competition in auction

LONDON - Emap has completed the first round of its break-up auction, and has invited at least five bidders for each of its divisions to participate in the second round, according to a report.

According to a report in The Times today, the runners are as follows:

Consumer magazines division (valued at £700m):
Hearst, Providence, Cinven, Quadrangle and Exponent.

US media group Hearst owns Cosmopolitan publisher, The National Magazine Company. If it was to successfully merge this with Emap's consumer magazines it would form the UK's largest magazine publisher.

The other four are private equity companies. This year Quadrangle acquired Dennis Publishing's US titles for £119m, and Exponent's bid is limited to Emap's specialist portfolio.

There was no place for the European publishers including Lagardere and Mondadori which had expressed interest in the first round.

Radio division (valued at £400m):
GCap Media, Global Radio, UTV, Vitruvian Partners and Veronis Suhler Stevenson.

GCap is the largest of the three radio groups bidding for Emap and faces having to dispose of some stations if its bid is successful.

The latter pair are private equity firms. Vitruvian has enlisted former Chrysalis Radio chief executive Phil Riley to lead its bid.

Business-to-business division (valued at £1.3bn):
UBM, Guardian Media Group, Apax, Providence, Cinven.

Apax, which owns another B2B publisher, Incisive Media, has previously been reported as seeking a tie-up with Guardian Media Group to buy Emap's B2B division.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content