Elvis beats three agencies to land Pizza Hut business

January 13, 2005

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Elvis beats three agencies to land Pizza Hut business

LONDON - Pizza Hut has handed Elvis its multimillion-pound below-the-line account as it changes its strategy to focus on casual dining rather than fast food.

Elvis, which won a four-way pitch against incumbent Minerva, RPM3 and Tequila, has already begun work on the brand values of the 440-restaurant chain.

It will also handle direct mail, product launches and digital marketing, including the chain's first foray into SMS promotions.

Pizza Hut is reviewing its £10m ad account out of incumbent Abbott Mead Vickers BBDO. Wieden & Kennedy, Clemmow Hornby Inge, WCRS and Bartle Bogle Hegarty are shortlisted.

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