LONDON - Boris Johnson, the mayor of London, is to appear on the cover of Elle as part of a tie-up with City Hall ahead of London Fashion Weekend.
The fashion title's October issue will be published with 11 different covers. Of these, one will feature Johnson, and two singer Lily Allen.
Elle is the media sponsor of London Fashion Weekend, which begins on 24 September. An outdoor push for the event and the special issues will break on the London Underground network next week. The title will be sold only in Selfridges and WH Smith from 2 September.
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