The Kensington-based, 80,000 sq ft store opened its doors for business last week, and features 22 display windows created by Elemental Design.
The agency took its design inspiration from the idea of a farm landing in the middle of affluent Kensington. Giant chalkboards bearing brand and product statements were designed and installed. These have been complemented with playful illustrations and white stylized props such as hay carts, wheelbarrows and picnic tables, which carry an array of Whole Foods Market products.
Stuart Henry, Elemental Design's managing director, said: "Whole Foods Market is famous for its in-store product displays but has never had to translate this ethos into a window campaign. This portrayed the greatest challenge and opportunity -- to communicate Whole Foods Market's unique philosophy and ethics while visually selling the brand and its products to a completely new target audience."
The Kensington store is the US company's first Whole Foods Market to open in Europe. The firm operates 189 stores in the US and Canada and owns five Fresh & Wild shops in the UK.