The campaign uses the face of German model Heidi Klum, who also appears in the game along with Judi Dench, John Cleese, Willem Dafoe, Shannon Elizabeth and 007 himself, Pierce Brosnan.
The major stars are adding extra credibility to the small-screen Bond outing, which also boasts a script by Bond screenwriter Bruce Feirstein
'Everything or Nothing', which is due in stores this week for PlayStation2, Xbox and GameCube, boasts a number of firsts not least having the voice of Brosnan in the game when previous outings have only included his likeness.
Klum, who also appears on the cover of the game, will appear in TV ads developed by OWN&P, which are due to break this week.
In the new Bond game, the fifth for Electronic Arts, players encounter the usual mix of dangerous villains, exotic locations, beautiful women, fast cars and high-tech gadgetry. And in another first, the game is played in the third person, unlike previous first-person shooter games where all you could see were Bond's hands.
Yet another first is the PS2 online option that allows two agents to play together.
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