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The Electoral Commission has made a "prankvertising" TV campaign to remind people that they must register by 20 April if they want to vote in the general election in May. DLKW Lowe created the CCTV-style spot, which features actors and the general public who become confused and angry when they are told they can’t do something, such as using an escalator or putting ketchup on their food. The work was created by Richard Prentice and Dave Adamson, and directed by Paul Gay through RSA Films.