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The Electroral Commission has launched an integrated campaign explaining how to vote in the forthcoming referendum on Scottish independence. DLKW Lowe created the activity, which includes a voting guide that will be sent to more than 2.5 million households, as well as a TV ad and print work alerting people that they need to register to vote. The TV spot was created by Jack Patrick and Andy Leek, and directed by Nadia Marquard Otzen through Academy. Media was handled by MEC.