As part of London's Macadam Bastille Day celebrations, the event will see French international rugby star Serge Betsen kick off the matches that will run throughout the day, with a range of prizes up for grabs.
The event will mirror a similar tournament held by the brand in New York that attracts about 10,000 people.
"In France, drinking Ricard and playing pétanque are recognised as the very best of French traditions, and we are proud to be bringing them both to London," said Pernod Ricard UK spokesperson Jo Spencer.
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