Ebookers previously handled its search marketing through an in-house automated system but has decided to outsource to Efficient Frontier, which applies technology and its search marketing theories to manage paid search accounts.
Ebookers recently initiated a trial of Efficient Frontier's technology in the Republic of Ireland and has now decided to hand the firm its UK search business.
Ciaran Lally, managing director of Ebookers UK, said that Efficient Frontier's technology would enable Ebookers to make seasonal decisions about the value of increasing spend.
Last September, Ebookers appointed Amp to handle its digital marketing, after a pitch against six undisclosed shops.
The agency created a customer relationship management programme for Ebookers that included digital customer acquisition, retention and database management.
.jpg)
.jpg)