Personally, I've never got the popular aura surrounding Paxo. His pugilistic interviewing style - berating Michael Howard with the same question 12 times - rarely elicits the desired response. He tends towards populist banality, as he did when he blew the opportunity to take Blair to task over the Iraq war in a pre-election Newsnight special, pressing Yo on whether he and Dubya really do kneel down together in prayer.
Paxo could learn much from his BBC colleague - the News 24 HardTalk host Stephen Sackur, a star interviewer who is always on top of his brief. Last week, he had Greg Dyke squirming when challenged over his performance at the BBC.
Returning to Edinburgh, despite mutterings last year about the need for a change in direction, this year's programme seems even less likely to address the big issues.
The agenda served an audience of largely independent producers and TV commissioners well enough when TV consisted of five linear channels funded by the licence fee and 30-second spot ads. But does it do justice to today's multichannel, multi-platform environment of iTV, webTV, mobile TV, podcasts, on-demand and video games, providing a plethora of new opportunities for the creators of content and the commercial sector that can fund them?
Barely anyone from the commercial sector bothers to go to Edinburgh. If they did, they would get the impression that TV programming is entirely divorced from the commercial world. This is a missed opportunity. Advertisers, who are increasingly becoming commissioners, need to embrace the creative content process, just as much as those creators need to understand advertisers' marketing needs. "Networking" in The George hotel bar might actually be profitable with the presence of commercial types.
Unless the agenda is adapted to serve today's broadcasting realities, indie producers stuck in endless creative workshops and broadcaster controller interviews may start to question whether Edinburgh is worth giving up their Bank Holiday weekend for.
Colin Grimshaw is the deputy editor of Media Week.