The EcoManager allows consumers to switch off household appliances remotely, monitor the energy consumption and CO2 emissions for each device, and is designed to help people save money on energy bills.
The ad, made by creative agency Euro RSCG, with media buying by MPG, features the 1970s TV family 'The Waltons', using the programme’s signature scene in which the whole family calls out "goodnight" to each other.
The scene has been used to highlight the effectiveness of the EcoManager, which allows consumers to "say goodnight" to their appliances remotely instead of switching off plugs individually.
The 30-second ad will be shown on high-profile programming TV spots on mainstream channels, including 'Coronation Street' on ITV1, with advertorials placed in national newspaper supplements to follow from October.
The device works by plugging appliances that users wish to control into transmitter plugs. These then communicate with the device’s central unit, which displays the running costs and CO2 emissions of each appliance.
A remote, handheld part of the EcoManager allows users to switch appliances from standby to fully off, from one single location.
Cameron Hughes, head of brand at EDF Energy, said: "The new EcoManager from EDF Energy helps users take control of their energy consumption, so they can change the way in which they use electricity in the home.
"'The Waltons' goodnight scene is a great way to communicate how, with EcoManager, even the most demanding households can take control of their energy consumption. By following the Waltons’ example and saying goodnight properly to their appliances, people could save energy and money.
"The savings that can be made are pretty substantial too. By using EcoManager to help implement the advice and ideas at , founded by EDF Energy, people could reduce their energy consumption by up to 20%, saving up to £166 on their energy bills."
The £166 saving is dependent on the typical EDF energy customer and their average energy consumption on EDF's standard tariffs.
EDF produces around a fifth of the country’s electricity through nuclear, coal and gas power stations.
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