The "Recycle Now" campaign was developed by Team Saatchi and the Waste & Resources Action Programme, designed to show that the possibilities for recycling are endless.
In the 30-second and two 10-second spots, common items of household rubbish, such as steel and aluminium cans, glass bottles and paper take centre stage and are transformed into new everyday objects.
In the 30-second spot, an animated story tells the recycling journey taken by an empty metal can. The can is transformed, after being placed in a recycling bank by a young boy, into being part of a car, a train or even a plane before being taken back out of the fridge made from recycled cans and put back into the local can bank to be recycled again.
The 10-second ads focus on the possibilities for recycling glass bottles and paper.
Izzard says in the voiceover: "We all know we should be recycling but what we didn't know is that our new car could be made out of baked bean cans (with the beans removed and stuff added like seats and windows)."
The ads will also be supported by a national press campaign throughout October and November.
Gareth Lloyd, director of communications at WRAP, said: "Our research reveals that people are really interested to find out what happens to their rubbish when they recycle it, so we hope these ads will really capture the imagination and motivate people to recycle as much as they can."
WRAP has also devised a new logo for the campaign to accompany the ads, which features a circular arrow with a heart-shaped head and the strapline "recycle". It is designed to convey the message "I love recycyling".
WRAP is a not-for-profit company in the private sector and is backed by substantial government funding from Defra, the DTI and the devolved administrations in Scotland, Wales and Northern Ireland.
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