The new initiative will see street vendors operating in targeted locations acrossthe capital every Friday.
The move follows last month’s ABC report in which both the UK and global circulation of the magazine defied the general malaise to rise nearly 6% in the past six months, to 182,539 and 1,337,184 respectively.
Yvonne Ossman, UK publisher of The Economist, said the magazine is no longer a niche brand of the establishment and hadn’t been for some time.
We hope that by putting people on the streets, we will help unite our paper with more of the people it has been written for, she said.
The Economist claims its coverage of the world's political, business, scientific, technological and cultural affairs, and the connections between them, appeals to a diverse readership, said to be united by their curiosity, drive, optimism and energy.
According to the Ipsos MORI British Business Survey 2008, released yesterday, readership of The Economist among business people has increased 19% in the past three years – growing more than any of the quality daily and Sunday newspapers.
Globally, The Economist achieved its 54th consecutive rise in six-monthly ABC figures last month.
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