The Economist to unveil outdoor campaign

LONDON - The Economist is to unveil its latest outdoor ad campaign, which the theme of intellectual curiosity, next month.

The posters, developed by AMV BBDO and planned by Paul Gummer Associates, feature five creative concepts in the traditional white-on-red Economist style, including its first use of an optical illusion.
Among the concepts is an ad in which the imagery appears to be nailed onto a rusted background, and one in which a reader's mobile phone directory includes numbers for David Cameron and Condoleeza Rice.
The campaign will run from 4 June on six sheets at London airports, on 48 sheets on London Underground and as cards on the Docklands Light Railway.

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