The posters, developed by AMV BBDO and planned by Paul Gummer Associates, feature five creative concepts in the traditional white-on-red Economist style, including its first use of an optical illusion.
Among the concepts is an ad in which the imagery appears to be nailed onto a rusted background, and one in which a reader's mobile phone directory includes numbers for David Cameron and Condoleeza Rice.
The campaign will run from 4 June on six sheets at London airports, on 48 sheets on London Underground and as cards on the Docklands Light Railway.
United Kingdom
The Economist to unveil outdoor campaign
LONDON - The Economist is to unveil its latest outdoor ad campaign, which the theme of intellectual curiosity, next month.