The Financial Times retains its position as the number one business title in Europe, read by 13.1% of the survey universe, equivalent to 57,775 people, and no change in share on 2004. Time magazine showed a significant jump in readership of 30%, from 20,722 to 27,008.
According to the Ipsos MORI's European Business Readership Survey, published every two years, readership of The Economist has increased from 7.7% of the region's most senior business people in 2004 to 10.5% in 2006.
Coverage has increased by 40%, from 33,200 to 46,352. Meanwhile, Forbes and Business Week have both suffered from their decision to stop publishing European editions.
Coverage for Forbes is down from 5.5% to 3%, and Business Week is slightly down, from 4.7% to 4.6%. Even Fortune, which still has its European edition, is down from 3.8% to 3.2%.
The survey showed a slight decline in overall print readership, with 42.9% of executives taking in some form of international title, down from 43.1% in 2004. Some 25% will read a daily, 18% a weekly, and 20% will read a monthly business title.
The most popular website was BBC News, with some 78,700 of those surveyed visiting the service, compared to 54,800 in 2004.
The FT.com website experienced an increase in traffic of 15%.
The survey is based on the views of a 7,266-strong panel, to produce data on the media habits of 441,000 senior business people across 17 countries.
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