Economist 'red wires' Abbott Mead Vickers BBDO

Economist 'red wires' Abbott Mead Vickers BBDO
Economist 'red wires' Abbott Mead Vickers BBDO

The Economist is launching its first TV advertising activity for eight years with a new spot by Abbott Mead Vickers BBDO.

The ad, which introduces the new line "let your mind wander" sees wire-jumper Florent Blondeau walking on  red tightrope wires over the streets of Budapest.