The weekly magazine is currently running a cinema, press and online campaign which aims to widen its audience reach. The campaign is focused around the strapline ‘let your mind wander'.
Economist.com at present is a free site offering access to recent magazine content, while archived content is charged for.
The magazine has recently launched another distribution channel alongside its traditional retail and subscription service. The current issue, cover priced at £4, can be ordered online or through a mobile on a one-off basis for free next day delivery.
An online paid-for model is expected to be introduced within six months.
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